Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can …

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Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing …

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Google Search Console Change of Address tool adds redirect validation & reminder

Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for …

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Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will …

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How to Optimize AMP Stories for Google Search Results

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on social media platforms like Facebook and Instagram. The key difference is they can be indexed and displayed in Google Search results. See: AMP Stories Now Have a Dedicated Section …

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Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically …

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Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud …

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